It is important to bring enough light to your video. Beware of overexposing natural light. It is quite possible to get a nice result without artificial lights. Take advantage of natural light and position yourself in front of a window with the smartphone in front of you. We advise you to position yourself on the side or 3/4. Make sure you never position yourself with your back to the window, you would find yourself against the light. Also, make sure you stand out from the background so as not to create shadows, so don't stand too close to your background.
It all depends on the type of video you're making, but the risk of holding your phone in your hand is that you'll get the shakes. And be aware that even if you stay still, you will never be perfectly still (we see you doing the test live. Yes, your hand is shaking!). So always prefer to use a support to put your camera: a tripod, a piece of furniture, a window sill,... The image will then be stable and more pleasant to look at for the viewer.
Today's smartphones are equipped with a built-in microphone of fairly good quality. However, be sure to place yourself in the quietest environment possible without noise. Prefer indoor locations to avoid noises such as wind, neighbors, cars, ... The range of these microphones is also limited so be sure to stay close to your device to be heard. And if you want an optimal result, there are small affordable microphones that will do very well. Practical, discreet and efficient, the lapel microphone is a very good solution.
The framing is very important. In the camera settings of your smartphone, activate the "grid" option to display a grid on your screen. Never place your subject in the center of your screen. Place it at the intersection of the power lines on the grid (which divide the screen into thirds). Also, be sure to adjust your device orientation (portrait or landscape) depending on the type of content you are producing. For example, for Instagram and TikTok, you'll need to hold your device vertically while for YouTube the content should be in landscape format.
Avoid zooming as much as possible. Indeed, zooming on a smartphone will make your image completely pixelated and of poor quality. Place yourself as close as possible to your subject to avoid this kind of situation.
If you are speaking in your video, always wait 1-2 seconds before you start. If you start directly when the recording begins, your sentence may be cut off.
During the shooting, we advise you to let the camera run even if you make mistakes. In fact, if you're struggling with a sentence, don't hesitate to start over to keep a dynamic tone. Videos can easily be cut during the editing stage, no matter what.