Digital strategy and video content: the winning duo
La vidéo est l’outil central d’une stratégie marketing digital réussie.
Chez Duckmotion, nous construisons des stratégies de contenu adaptées à vos objectifs pour capter l’attention, engager votre audience et booster vos performances. Avec une diffusion ciblée et cohérente, nous vous garantissons des résultats mesurables, que ce soit pour des campagnes d’acquisition, des réseaux sociaux ou des contenus pédagogiques.
There are lots of different strategies. Which one should you choose?
Digital strategy in 2025: a subtle balance.
We often think that a good strategy means being present everywhere, all the time, with a 360° plan. But today, it's much more precise than that.
A successful strategy is like a jigsaw puzzle: every piece counts, and if just one piece is missing, the whole thing can fall apart.
The 3 pillars of a solid digital strategy
Personal
Branding
Highlighting the people behind the brand. Because in 2025, it's the people, their values and their aspirations that really connect with an audience. A logo is no longer enough.
Your objectives
Online visibility, qualified traffic, brand awareness, sales conversions, etc.
Consistent branding
A strong, memorable identity that gives your brand a clear face.
Global content strategy
Transforming these foundations into concrete actions: appropriate formats, distributed in the right places, to maximise impact.
Quand une pièce manque...
No content strategy?
- Your audience doesn't understand your value proposition.
Pas de personal branding ?
- It lacks a human connection, an emotional dimension.
Pas de branding ?
-
Nobody recognises you. Worse, you go unnoticed.
C’est là qu’intervient Duck.
We align these three pillars to create a clear, coherent and results-oriented strategy. Because in 2025, an effective strategy is not just ambitious, it has to be fair.
People connect with people. That's where personal branding comes in.
Pillar 1
Personal branding. Create a bond. Stand out.
Duckface
Notre signature dish !
En seulement 1h d’interview et shooting photo, on crée une série de contenus optimisés pour les réseaux sociaux: des vidéos engageantes, des contenus carrousels photo, des photos avec quote inspirant intégré. Le parfait combo pour assurer votre visibilité.
Messages that matter
Using targeted interviews, we select the messages that really resonate with your audience.
Diffusion is a carefully considered part of the content strategy.
Pillar 2
Content strategy. The plan that makes a difference.
No random content! Implementing a content strategy starts with the creation of an editorial calendar: each post is part of an overall strategy.
Here's what we're doing
- Competitive analysis : Because you need to know what works (and what not).
- Complete audit of your accounts : Your strengths, your weaknesses, your opportunities - we sift through it all.
- Editorial calendar : A clear roadmap for publishing over the long term and maintaining your presence.
- Content pillars : To create an infinite amount of content related to the subjects that matter to you. To make yourself a reference in your field.
- Multi-platform strategy : Instagram, LinkedIn, TikTok, YouTube, Facebook, Google... Every content is adapted to the platform.
A well thought-out content strategy is the guarantee of a lasting impact. And the way to ensure that content is posted on a regular basis. Consistent. Relevant.
People connect with people. That's where personal branding comes in.
Pillar 3
Branding. Your identity.
Strong branding is what makes your brand unforgettable.
Making sure everything is aligned
- Brand guidelines and artistic direction : For a visual identity that reflects your values.
- Custom templates : Creation of templates for your posts, covers and social medias.
- Page rebranding : We'll give your digital spaces a fresh, eye-catching makeover.
- Tone of voice and brand voice : We define your brand's personality, so that your messages are always accurate.
With our branding expertise, you become instantly recognisable. And memorable.
Pilier 4
The bonus for going further? Acquisition strategies.
Because a good campaign is good, but a profitable campaign is even better.
We take charge of your acquisition to generate sales, leads, clicks, etc.
- CAC mastered : we optimise so that every euro spent pays off.
- Creation of optimised, AB-tested content for your targets.
- Personalised coaching: SEA, Meta, LinkedIn Ads, we're playing on all fronts to boost your campaigns.