Acquisition campaign
Attracting traffic isn't bad... but converting it is much better!
An effective acquisition campaign is based on a precise strategy, engaging content and ongoing performance analysis. At Duck, every element is tested, optimised and adjusted to guarantee concrete, lasting results.
How do you guarantee the results of an acquisition campaign?
We develop strategic campaigns based on accurate data, engaging content and powerful measurement tools.
Every element is analysed: what's working, what's blocking, and where to focus to make progress. There's no magic bullet, just rigorous work and continuous optimisation. We identify the key points to improve in your funnel to generate concrete, lasting results. Together, we build a strategy that makes a difference, with visible results over the long term.
How are the results measured?
The results are based on data collection.
Your video will be boosted by the algorithm if it generates engagement. With digital marketing, we can directly measure video performance.
We base our campaigns on CPA and ROAS rather than metrics such as number of views or engagement. When we launch a campaign, we monitor performance on a daily basis. Our analysis is based on high-performance tools and constant optimisation of campaigns based on the data we collect.
What influences the results?
Everything. Your product. Your site. The period. The budget. The platform. The device.
Everything is a factor in success, failure and improvement. Our expertise will guide you in determining the key elements you can play with to improve results; the stages of the funnel that get stuck and those that work well. We don't sell miracle recipes. We work hard to provide you with tangible answers and visible improvements in results over the long term.
What measurement tools do you use?
Which tools do we use?
Meta Business Suite, Google Analytics, Google Data Studio, Google Ads, Google Search Console, Hotjar, Semactic,…
