Our lifelong friends
Insight
Playful, affectionate, cute... Ringo, Kroket and Krabbel had everything their adoptive families needed. However, like many animals in Brussels, they were victims of mistreatment or abandonment.
Lack of time, resources, space... there are many excuses, but none of them is acceptable. When you choose a friend for life, you take care of them. Full stop.
Campaign
To awaken the people of Brussels to the cause of animal welfare, we decided to touch them straight to the heart with a campaign that was as touching as it was hard-hitting.
Un storytelling puissant, porté par trois adorables boules de poils, des illustrations soigneusement réalisées et animées par notre équipe, et une compréhension profonde de l’enjeu nous ont permis de transmettre l’urgence de la cause avec justesse et impact.
An awareness campaign that perfectly illustrates the beauty of our business: giving a voice to the charities that count!
Content
The campaign is based around 3 animated video spots broadcast on YouTube and social media, as well as in the centre of Brussels via a strategic DOOH campaign.
A powerful campaign that transformed an awareness-raising message into a real collective consciousness-raising campaign, reaching thousands of citizens and encouraging them to reflect on their responsibility towards animals.
Thanks to powerful storytelling and targeted distribution, it raised awareness, encouraged responsible adoption and strengthened the commitment to animal welfare in Brussels.
The results
The result?
Une campagne qui a su éveiller les consciences et inciter à l’action, avec :
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Mais surtout, des animaux qui retrouvent l’amour et le respect qu’ils méritent.
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