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Challenge
Are single people less careful? Are pregnant women more problematic? Are homosexual couples less responsible? The society in which we live is changing... but many prejudices persist.
Some landlords and estate agents still refuse access to housing to a section of the population on the basis of gender, origin or other forms of discrimination that no-one should have to face.
What if we slammed the door on these injustices?
Campaign
To raise awareness among the Belgian population, we have produced a hard-hitting campaign reminding everyone that discrimination in housing is illegal, but also that access to affordable and suitable housing is a fundamental right that must be guaranteed.
It's the first step towards ensuring that all citizens enjoy living conditions that are dignified and respect their rights!
Content
To ensure that every section of the population can be defended, we have produced 6 in-house animated spots. Each illustrating a specific form of discrimination through a creative art direction packed with visual tricks.
Backed up by a tailor-made strategy, the campaign was widely distributed on social networks, as well as on television, because the message still needs to be spread as widely as possible.
The results
The result? A high-performance, crisp campaign with :
Campaign "SPW"
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