The little festival goes big!
The context
‘What's LaSemo?’ A legitimate question for this ‘small’ Belgian festival, but one that you will hear less and less often as this event has succeeded in carving out a place for itself in the very select world of festivals. This eco-responsible and sustainable festival has grown from a few thousand visitors to over 50,000 in just a few years.
And if we're telling you about it... it's partly thanks to us.
Working together
Over the past 3 years, our collaboration has proved its worth. With a tailor-made content strategy and the production of over 200 videos for social media, our creative and engaging campaigns have captured the essence of the festival and conveyed its values: ecology, sustainability and accessibility for all.
Content
Carefully optimised content for each platform has enabled us to raise the festival's profile and establish LaSemo as a key player on the Belgian festival scene. Reels, stories, aftermovies, UGC... we literally flooded social medias with video clips that were as fast-paced as they were effective!
Campaign
And this year, we've decided to cross the border and conquer our neighbours in the north of France! The idea? To produce a series of absurd and delirious video vignettes featuring ‘Freddy Tougaux’ on a 100% Walloon roadtrip.
Departing from Lille, passing through the medieval town of Tournai, Ath and Lessines, we followed this merry man on the road to festival-goers from the Ch'nord of France.
The results
The result? A high-performance campaign that has captured the hearts of French and Belgian consumers in search of long-lasting fun, with :
Discover our other case studies
