Does your company need a communication boost? In this article, we share with you 5 ideas ofinterviews to boost the marketing strategy of your company. The interview is ideal for recruiting, increasing brand awareness and boosting the visibility of a company.
We know the image of boring interviews where the person recites his text like a robot. That's why we're giving you 5 offbeat interview ideas for your company. With this format, bring out the personality of your employees and customers. You won't have to agonize over a complex script and hours of preparation. An original and offbeat interview for a company that stands out from the crowd.
What are the advantages of the interview?
The interview format is quick and easy to produce and has many advantages. Here are the main ones:
- Humanize a company
- Capture the audience's attention
- Showing expertise
- Share testimonials
- Strengthen the brand image
- Showing the backstage
- And many others...
Video interviews are a fun, original and offbeat way to get a message across to your audience. With the interview, you bring your company to life and make it more accessible.
How to make a corporate interview dynamic?
And why not use the motion design to give a bit of pep to your corporate interviews? Motion design consists in adding animated graphic elements such as wording (important keywords), questions asked, pictograms,... With this technique, corporate videos are much more attractive and memorable thanks to a dynamic and modern look.
Animated graphics and smooth transitions add originality and creativity to your interviews, capturing the audience's attention and encouraging them to interact with your content.
Using motion design to animate your corporate interviews is like adding a layer of chocolate to a vanilla ice cream: it adds a little extra that makes all the difference!
In this example, the motion design brings a real added value. Without it, the video would be monotonous, and viewers would quickly lose interest in the speech. Here, the addition of animations and wordings supports the speakers' words. The rendering is more attractive and the message more easily memorable thanks to the important keywords highlighted.
5 original corporate interview ideas
So why not think outside the box and try something different? Video interviews are the perfect opportunity to show your company in a new light.
What are you waiting for to give some life and energy to your digital communication strategy? The interview format can have a real impact on your communication strategy. We give you 9 ideas of corporate interviews to do for your business.
- Interview with an employee
The testimonial interview is the ideal format to highlight the work of your employees and show how they contribute to your company. This interview consists of highlighting your employees, their daily missions and their techniques to accomplish their work with excellence.
It also allows you to value their efforts, to reinforce the cohesion of your team and to show your public how your company is competent and efficient in its field.
By using an educational and friendly approach, the Collaborator Interview can also help improve internal communication and increase employee motivation.
Here are some sample questions for an employee interview:
- Can you describe your job in a few words?
- How did you get into this business?
- What do you enjoy most about what you do on a daily basis?
- Can you tell us an anecdote?
- What do you like most about this job?
- What motivates you to get up every morning and go to work?
- What challenges have you encountered in your job? And how did you overcome them?
This type of question is designed to capture the person's passion for their job. The audience must be captivated by the speaker's speech and feel emotions.
- The "Fast & Curious" interview
Do you know about Fast & Curious? This interview format, launched by KonbiniThis is a great way for companies to get involved in social networks. You want to put your employee, client or manager to the test? The "fast & curious" format is THE trendy format for social networks: short, dynamic and entertaining.
In this type of interview format "snack content"The interviewee answers questions on camera. The interviewee is asked very short questions that require a short and spontaneous answer, a dynamic editing and that's it!
This format is more entertaining, more fun, less "serious". It allows you to show who the person is, outside of their job, to learn more about their interests and personality without being intrusive.
You can ask 2-choice questions, such as "black or white?", or other multiple choice questions, so go ahead and enjoy! Here are some examples of basic questions to ask:
- Dog or cat?
- Tea or coffee?
- Cinema or theater?
- City or country?
- Chocolate or vanilla?
- Laptop or smartphone?
- Openspace or private office?
You can direct these questions towards the person's area of expertise. For example, you can ask them their preference between two work tools (Indesign or Illustrator for a graphic designer), preference between two products (hard or soft cheese for a cheese maker), preference in the workplace (at the office or at the customer's for a sales person),... The possibilities are endless. Use your imagination!
How to make a successful Fast & Curious?
- The rhythm must be dynamic: alternate short and long answers, do not display the question for more than 2 seconds,...
- Ask the right questions: 2 questions that sound the same, a dilemma,...
- The background music should be dynamic to give rhythm
- Tight framing: square or vertical format, plain background, simple setting, close-up camera
- End the video with a memorable ending scene. You could ask the caller to give their best smile or their best ending for example.
The best example to illustrate this is Jean Dujardin's Fast & Curious on Konbini: https://www.youtube.com/watch?v=Mu090ULxIlE
- The interview report
The reportage interview is a type of corporate videoIt's like a movie that tells the story of a company, showing how it started, its missions, its way of working, its values,...
This type of interview is actually a mix between an interview and b-roll. This perfect mix is our favorite type of corporate interview! B-rolls help illustrate the speaker's words and make the final result more dynamic. Viewers are kept on their toes and don't have time to get bored while watching the video.
What does it mean in practice? While listening to the person's voice, one can see images of employees at work, happy customers, the workplace,... It is as if one was behind the scenes of the company. The viewers are emotionally connected to the company.
The feature interview helps to highlight the company's ambitions and show what it is aiming for in the long term. This can help reinforce the company's brand image by showing that it is ambitious and has a long-term vision. And often, the video ends with an inspiring conclusion that gets viewers thinking and engaged.
- The cross interview
The cross-interview consists in confronting two collaborators within the same interview. In concrete terms, this means conducting an interview with each of the interviewees and asking them exactly the same questions. It is during the editing process that the answers of each person will be compared and contrasted.
With this format, you can create an enriching dialogue that shows the complementarity and collaboration of your team. The purpose of this interview is also to highlight your company's expertise and make it known to a wider audience.
In order to conduct a successful Cross Interview, it is important to ask the right questions. Here are some examples:
- What are the key figures for your business?
- Why is your team the best?
- What is your best professional memory?
- What are the essential qualities for your job?
- What is your biggest professional challenge?
- What are you most proud of in your career?
- What are the difficulties related to the nature of your job?
- How would you describe your job in one image?
- The testimonial interview
There is nothing like a testimonial from someone outside your company to talk about you. Involve your customers, they are your first ambassadors!
Interviewing the people who use your products or services brings authenticity to your company, ensures your credibility and puts your business in the spotlight.
For the non-profit organization Les Amis des Aveugles, Duckmotion produced a series of video interviews with visually impaired people. Here, we opted for a plain black background where the interviewee is sitting on a chair in the center. The music is soft, in keeping with her speech.
Our best tips for a successful interview
- Start the video with a hook to capture attention: a spontaneous laugh, a joke,...
- Ask the right questions. When you ask a question, always think about the content you want to get out of it. Don't hesitate to bounce off the person's answer to ask them to rephrase their answer, to go a little further, etc.
- The choice of background music to give rhythm and emotion.
- Keep it spontaneous. We recommend that you do not share questions in advance in order to keep your reactions natural. This technique will avoid the monotonous tone of a person reciting a text.
- Finally, do not forget the call-to-action according to your objective.
It's up to you!
You now have all the cards in hand to create original and offbeat corporate interviews that will make you stand out from the crowd. You will be able to highlight your company, your employees and your customers in a creative and original way, while reinforcing your brand image.
By opting for one of these 4 interview ideas, you'll humanize your company, capture your audience's attention and expand your audience on social media.
So what are you waiting for to give your video marketing strategy a boost? Do you want a professional look for your corporate interviews? Duckmotion is a video production and digital marketing agency. Discover our portfolio.